Fleur Morrison

Senior Consultant 

Fleur is a former journalist, sub-editor and radio producer who has had extensive experience working in media liaison and communications for business, higher education, publishing and professional membership organisations in Australia and the UK. She has an in-depth understanding of print and broadcast media. 

Qualified 

Bachelor of Arts (Journalism). More than 10 years working in communications, media liaison and public relations across national and international businesses and organisations.

Connected 

Fleur’s background in print and broadcast media and in communications provides her with a strong understanding of how to promote businesses and organisations, and how to manage the media during a crisis. She has worked with businesses and organisations of all sizes to develop effective and impactful communications, media and social media strategies. Her writing skills help businesses and organisations translate technical information and successfully convey their messages to diverse audiences.

Technical Experience

  • Managed media during coronavirus crisis for a major regional university, Federation University, to protect the organisation’s brand integrity while also maintaining positive relationships with local and metropolitan media.

  • Produced media strategy and managed media and communications for Oxford University Press (Australia and New Zealand) to publicise publications and promote the publisher as a thought leader in the educational sphere.

  • Wrote media releases, statements and responses and managed media events for the University of Melbourne, maintaining brand integrity, publicise research and building the profile of academics.

  • Wrote speeches and opinion pieces for the Vice-Chancellor, Federation University

  • Produced ABC Ballarat’s weekend Breakfast show, conceiving story ideas, providing background and facilitating interviews.

  • Managed communications for the Actuarial Profession and the Institute of Actuaries during a sensitive and historical merging of the organisations in England and Scotland.

  • Developed publications for SunSmart, PapScreen and Cancer Council Victoria.

  • Wrote content for the Sydney Morning Herald, The Age, The Canberra Times, the Royal Australasian College of Surgeons, The Australian, the Victorian Government and the Royal Women’s Hospital.

  • Produced sponsored content to promote businesses including Fitbit, LinkedIn, Blackmores and Medecins Sans Frontieres.